Newsrooms in Canada are disproportionately white. This inequity means Canadian news coverage is less inclusive and therefore not truly representative of our country’s racial diversity. We’ve known all this for years, and still — despite the approach of the next federal election — establishment journalism organizations have not taken steps to address this worrying gap in a meaningful and systemic way. One consequence is lower voter turnout among people of colour.
The media is a pillar of democracy. Numerous studies reveal how an erosion in local news weakens civic engagement. Research suggests people who consume local news regularly are more likely to vote and participate in civic activities. But the spate of local publication closures in nearly 200 Canadian communities over the past decade has left a vacuum for misinformation to fill, compromised journalists’ ability to hold government accountable and resulted in more polarized communities where neighbours don’t trust each other.
These studies focus on geographic communities. But there’s scant research into how news poverty impacts racialized communities or geographic communities that are majority-minority, such as Scarborough, a suburb of more than 600,000 in the Greater Toronto Area where people of colour make up 73 percent of the total population. That’s concerning.
Why? According to a 2018 report from the UNC Center for Innovation and Sustainability in Local Media, news deserts tend to be around areas whose residents are poorer, less well-educated and older than people in other communities. News poverty impacts inner-city neighbourhoods and suburbs as well as sparsely populated rural and interior regions, the report says.
It’s not a stretch to extrapolate findings from geographically focused research on news deserts and apply them to underserved racialized communities. If you don’t see yourself reflected in the news, and you don’t see the connection between your community and policy issues, how motivated would you be to vote? How convinced would you be that you could effect change in your country — especially if the media rarely bothers to portray your perspective?
Of course, as many detractors of diversity and inclusion efforts have commonly but pointlessly argued, ethnic groups are not monolithic and have a diversity of thought, and race is just one pillar of a person’s identity. But few markers of identity are visible beyond race, and systemic racism is pervasive in Canada. Members of particular ethnic groups, especially visible-minority groups, will have shared experiences by virtue of their skin colour.
Ethnic media doesn’t even reflect citizens like me, a second-generation Canadian-born Chinese whose native language is English. To me, ethnic media is for my immigrant parents’ generation, not my friends and peers who grew up here.
There are ethnic media outlets in Canada, but they’re ghettoized in a two-tier system, where establishment media is seen as more legitimate and also seemingly absolved of covering issues that matter to immigrant Canadians in an in-depth way. Beyond that, ethnic media doesn’t even reflect citizens like me, a second-generation Canadian-born Chinese whose native language is English. To me, ethnic media is for my immigrant parents’ generation, not my friends and peers who grew up here. Unfortunately, these two audiences have been traditionally conflated, so there’s a gaping hole where news coverage should be for young, diverse Canadians.
Keeping this lack of relevant media presence and Canada’s long history of excluding people of colour from voting in mind, it’s no wonder eligible voters from some non-European communities have voted at lower rates than members of European communities, according to a 2007 Elections Canada study. Citing data from the Ethnic Diversity Survey of Statistics Canada, Elections Canada also reports that rates of voter participation are higher among foreign-born than Canadian-born people of colour.
Low voter turnout among people of colour will become a bigger problem for Canada if we don’t address it soon. StatsCan reports that among the country’s working-age population (ages 15 to 64), 20 percent identified themselves as “visible minority” in 2011 — a number that could double to nearly 40 percent by 2036.
When it comes to authentic pluralism, there’s a significant disconnect between how Canada perceives and portrays itself and what’s actually happening in this country.
Canada was the first country in the world to adopt multiculturalism as an official policy, in 1971, and it’s globally recognized as an arbiter of pluralism, so we tend to rest on our laurels regarding issues of race. It’s why, for so long, neither government nor the media seriously grappled with the country’s evolving cultural identity. Because there’s a sense that we’ve “achieved” multiculturalism in theory, Canadian political and media institutions are complacent and don’t frequently entertain conversations about our evolving cultural identity — much less move them forward. When it comes to authentic pluralism, there’s a significant disconnect between how Canada perceives and portrays itself and what’s actually happening in this country.
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The 1971 Canadian Multiculturalism Policy and subsequent 1988 Canadian Multiculturalism Act, which came about after Canada became the first country in the world to pass a national multiculturalism law, were significant milestones. But they’ve had the sanitizing effect of falsely casting us as a perfect multicultural haven and as a foil to our unstable neighbour, America, with its unmanageable race problems.
In fact, contrary to popular belief, we’re far behind the United States in our discussions of race in the public sphere. Despite the extreme polarization in America, there’s an institutional and public willingness to talk about these issues that opens up dialogue and breaks down barriers. In Canada, we ignore the problem, so silos persist. In addition, this false sense that Canada is post-racial often has the effect of gaslighting people from racialized communities who continue to face discrimination today.
Given our British colonial past, Canada has a long history of defining its identity in terms of how un-American we are, so we resist embracing our neighbour’s practices for fear of surrendering to American cultural hegemony. But what is Canadian culture? Before the Second World War, it was synonymous with British and French culture, but that perception failed to take into account the tens of thousands of years of Indigenous cultures that predated Canada’s colonization. In fact, we didn’t have a clear, unified national identity of our own until after the war — and even now, it’s not one that all Canadians have embraced.
When it comes to filling in gaps in coverage for racialized communities in Canada, outlets here would be wise to follow in American media’s footsteps. Resistance to including these other narratives will only push Canadians into the arms of US publications — which have much more robust coverage of people of colour — and, ironically, put Canada on a path toward greater American cultural influence. We must evolve.
With Canada facing a rising populist tide and the incendiary language that tends to come with it, October’s election is an opportunity for all Canadian media to call things as they are. For example, journalists shouldn’t use “racially charged” or similar euphemisms when “racist” is more appropriate. The values underpinning multiculturalism are enshrined in our Constitution under section 27, so rather than seeking “balance,” the media must hold our leaders to account by challenging views and policies that are unconstitutional. The world, including Canada, is experiencing a historic moment that necessitates adversarial watchdog journalism.
The media should also move beyond reactive coverage of race that stokes outrage for outrage’s sake. Instead of a “he said, she said” style of reporting, journalists should provide context that breaks down Canada’s history of systemic racism and analyze how party policies will affect specific racialized communities (for example, they should examine why Indigenous communities are particularly vulnerable to climate change).
Outside of the election, the media should strive to capture the lived experiences of Canadians of colour (which, it’s important to note, are quite different from the experiences of Americans of colour). They should also keep up their recent increase in coverage of reconciliation and Canada’s Black Lives Matter movement. But I don’t want to see only stories of outrage — they paint a limited, black-and-white picture of racialized communities. I also want to see the nuanced spaces in between, where most people of colour live their lives: an intersectional take on climate change in Canada through a racial justice lens; a look at the historical contributions of Canadians of colour and how they impact us today; a deep dive into how second-generation Canadians are preserving their ancestors’ dying languages.
The media here must stop talking about Canada as if it’s an Anglo monoculture and start reflecting the multiculturalism that we proudly lay claim to but seldom live up to.
This article is part of The media and Canadian elections special feature.
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