Pelle Guldborg Hansen, a behavioural scientist, is director of the Initiative for Science, Society and Policy, University of Southern Denmark and Roskilde University, Denmark; head of the collaborative venture iNudgeYou.com; and chairman of the Danish Nudging Network.

Articles by this author

Nudge for good

The arrival of nudge theory on the policy scene has not been received with universal enthusiasm. Groups of academics and commentators have levelled harsh criticisms — political, practical and ethical — against the use of behavioural insights …

Read More