Éric Blais is the president of Headspace Marketing in Toronto. He has helped build brands for more than 35 years and is a frequent commentator on political marketing.

Articles by this author

Justin Trudeau, the mature brand

When the Liberal Party of Canada went looking for an advertising agency in 2013, the briefing was clear: the Liberals had a young, energetic leader with significant brand recognition. There was talk of surrounding him …

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