Daniel Tisch

Daniel Tisch is the CEO of Argyle, one of Canada’s largest communication and reputation advisory firms. He is also a fellow of the Canadian Public Relations Society and a past chair of the Global Alliance for Public Relations and Communication Management, and vice-chair of the Board of Trustees of Queen’s University.

Articles by this author

After Trump, a struggle for shared truth

Almost four years ago, Donald Trump’s presidency began with a small, silly lie about the size of his inauguration crowd. On Nov. 7, as Joe Biden’s lead in the vote count became insurmountable, the Trump …

COVID-19 has improved Canadians’ relationship with government

While Canadians may be isolated and socially distanced from one another during the COVID-19 pandemic, this shared experience has strengthened our relationships with our families, co-workers, employers, healthcare providers, local businesses – and even our …

Six strategies from Trump’s PR playbook

Like several billion other people, I awoke the day after the US election trying to make sense of the election of Donald Trump as the leader of Canada’s powerful southern neighbour. Even at a time …

What gives a nation a great reputation?

Reputation has an unquestionable economic value to countries, just as it does to organizations and individual people. It is based on emotion and reason, the product of our impressions of a nation’s actions and its …