Daniel Tisch is the CEO of Argyle, one of Canada’s largest communication and reputation advisory firms. He is also a fellow of the Canadian Public Relations Society and a past chair of the Global Alliance for Public Relations and Communication Management, and vice-chair of the Board of Trustees of Queen’s University.

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What gives a nation a great reputation?

Reputation has an unquestionable economic value to countries, just as it does to organizations and individual people. It is based on emotion and reason, the product of our impressions of a nation’s actions and its …

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