Dilip Soman is a professor of marketing and holds the Corus Chair in Communications Strategy at the Rotman School of Management, University of Toronto.

Articles by this author

Making policy through a behavioural lens

Five years ago, Richard Thaler and Cass Sunstein published Nudge: Improving Decisions about Health, Wealth and Happiness, a book that asked us to fundamentally change the way we think about how policy is made. Nudge challenged …

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