With the latest round of political attack ads well into circulation and speculation rampant about more to come, it seems apropos to dig up this piece I wrote last year with Jonathan Rose. While it was written in the build-up to last year’s Ontario election, it could just as well have been written today.

You’ll find our take on the destructive effects of negative ads here: http://www.thestar.com/opinion/commentary/2014/05/06/negative_ads_destroy_voters_trust_in_all_politicians.html

Tim Abray
Tim Abray is an academic, an award-winning communications consultant and a former radio news reporter. Tim's investigation of political systems is informed by 20-years of working with senior government and private sector decision-makers. His main research interest is looking at the effects of political communication on voter behaviour.

You are welcome to republish this Policy Options article online or in print periodicals, under a Creative Commons/No Derivatives licence.

Creative Commons License