Attack ads: campaign tactic or poison pill?

With the latest round of political attack ads well into circulation and speculation rampant about more to come, it seems apropos to dig up this piece I wrote last year with Jonathan Rose. While it was written in the build-up to last year’s Ontario election, it could just as well have been written today.

You’ll find our take on the destructive effects of negative ads here: https://www.thestar.com/opinion/commentary/2014/05/06/negative_ads_destroy_voters_trust_in_all_politicians.html

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Tim Abray

Tim Abray is an academic, an award-winning communications consultant and a former radio news reporter. Tim's investigation of political systems is informed by 20-years of working with senior government and private sector decision-makers. His main research interest is looking at the effects of political communication on voter behaviour.

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