After more than 10 years of balanced budgets and robust growth, Canadians are waking to a new decade faced with challenging fiscal deficits and competitive- ness pressures constraining growth. Fortunately, public opin- ion in Canada recognizes the dangers of deficits and rising debt that plagued Canada from the 1970s to late 1990s, and now firmly rejects both, except in dire circumstances.

The public, unfortunately, has not had the benefit of extensive public discourse on the causes of Canada’s com- petitiveness challenges. These are deep rooted and complex, and ultimately point to our prolonged weakness in produc- tivity growth. As productivity and innovation go hand in hand, this suggests we are not an innovative economy. We need to be. It’s time for Canadians to have a serious discus- sion about our innovation deficit, a dialogue that speaks directly to our future, our economic and social potential as a nation.

So what exactly is innovation and why does it matter? Innovation is the ability to create new products and services, to produce existing products in different ways, to develop new markets. It lies at the heart of modern competitiveness. It drives growth. It improves productivity and living stan- dards. It gives consumers new choices. It is the BlackBerry, GPS, the iPod, digital photography, ATMs and on-line shop- ping. As The Economist observed, ”œAmerica gets more than half its economic growth from industries that barely existed a decade ago " such is the power of innovation.”

The OECD defines innovation in its own inimitable prose as ”œthe implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations.” What this boils down to is that innovation increases the value of the output produced by a worker, and this improves a firm’s competitiveness and increases what it can pay its workers and its profits. It is the answer to the often-posed question of how a higher-wage economy like Canada can compete with emerging countries with low costs of produc- tion. It is also an essential ingredient to rising living stan- dards and to ensuring the robust economic growth we need to meet our priorities as a nation.

That is the good news. The less good news is that Canada is not an innovation leader, particularly in its busi- ness sector. Simply put, the private sector in Canada has not kept pace with many other countries when it comes to investing in innovation. While this was a hindrance in the past, it will increasingly constrain our choices in the future. The world economy is fundamentally restructuring. A num- ber of emerging countries are moving rapidly up the value chain and investing in a growing innovation capacity. China and India, for example, are investing in world-class research capacity in targeted areas, but their scope and ambition and results will rise quickly. A number of industri- al countries including Canada are adjusting to the shocks of the financial crisis and global recession, and looming demo- graphic and debt burdens. The choice for Canadians, because everyone has a stake in the outcome, is whether our innovation approach needs some model restyling or a more complete model makeover.

To get a perspective on the inno- vation landscape in Canada, the usual starting point is investments in research and development (R&D). Both the public sector and private sec- tor invest in R&D. What is surprising is that they have followed divergent investment paths throughout most of the last decade, with rising higher education R&D spending as a propor- tion of the economy, a significant fall in private-sector R&D spending as a share of the economy after the dot- com boom ended in 2001 and a long- standing, gradual decline in R&D performed in government labs rela- tive to the size of the economy. Given the predominant role of the private sector in economic activity and growth in Canada, these trends raise a number of red flags.

There was an epiphany in public- sector attitudes to innovation in the mid-1990s following a compelling public narrative about the risks to the nation from a perceived brain drain and clear evidence that the research capacity of our university system had seriously deteriorated and was not world class. This narrative led to a fun- damental rethink of public policy toward higher education research " a focus on global excellence; a more strategic approach to research priori- ties by universities; more competition among research institutions; and a much greater financial investment by the government. It recognized the imperative of commercialization of research and the value of strong links between publicly funded research and the private sector.

This renewal went well beyond dollars and cents. Independent institutions, principally the Canada Foundation for Innovation, were created at arm’s length from govern- ment, their governing members drawn from the research community and the private sector, their purpose and strategic objectives established by government, their decisions about where to invest in research infrastruc- ture made by the members following rigorous peer review. The Canada

Research Chairs were created, two thousand of them, geared to attract- ing and retaining world-class researchers to our universities. Major new funding was provided for the Granting Councils and an indirect costs-of-research support program. Dynamic new engines of research such as the Canada Global Excellence Chairs, Centres of Excellence and Genome Canada were established. New national, excellence-based grad- uate scholarships (the Vanier Scholarships and the Canada Graduate Scholarships) were intro- duced. Major tax changes were imple- mented to put charitable giving to Canadian universities and research hospitals on a par with the US.

In just 10 years there has been much progress in rebuilding the high- er-education research infrastructure in Canada. University research invest- ments as a proportion of the economy (GDP) is now higher in Canada than in all OECD countries other than Sweden. This is a tremendous achieve- ment, and the fruits of these efforts are showing up in the quality and quanti- ty of research work coming out of our university labs. However, spending is certainly not the only measure of uni- versity research success. Clearly, much more progress is required in commer- cializing these research efforts to create new businesses and jobs, in establish- ing world-class centres of research excellence in key areas with broad impacts on the Canadian economy and society, and in building stronger linkages between university research and business.

Private-sector innovation is another matter. The recent report of the Council of Canadian Academies (”œInnovation and Business Strategy: Why Canada Falls Short”) makes a compelling case that Canada has a substan- tial innovation problem in our business sector, stating: ”œThe innovation perform- ance of Canadian business is, on the whole, subpar by the standards of Canada’s peer group of industrially advanced countries.”

One way to see this is through international comparisons (figure 1). In 2007, Canadian business as a whole ranked 14th among all OECD coun- tries in their R&D expenditures as a percentage of the economy. Canadian business spending on R&D was only 1 percent of GDP, well below the OECD average of 1.6 percent of GDP, roughly half of what the US spends and barely a third of Sweden, Finland and Korea. And the R&D spending that Canadian business does is highly concentrated in a few sectors. For example, the overall service sector accounts for 70 percent of Canadian GDP but spends only 0.6 percent of its output on R&D while the natural resource, utilities and construc- tion sectors as a group, which repre- sent over 16 percent of Canadian GDP, spend barely 0.3 percent of their out- put on R&D. There are important regional variations as well, with Alberta business R&D spending as a share of the provincial economy half of the Canadian average.

While R&D spending is one per- spective on the innovation focus of Canadian business, there are others. Leading-edge machinery and equipment embeds the R&D of others, and investing in it drives innovation through adaptation. Unfortunately, Canada imports most of the leading- edge machinery and equipment that business employs. Worse still, Canadian business invests much less in leading-edge machinery and equip- ment per worker than US business, and this gap has been increasingly due to relatively less investment in informa- tion and communication technologies by Canadian business relative to their US competitors. In short, there is a real and present innovation and productiv- ity problem in the Canadian business sector, with too little focus on innova- tion as an integrated part of overall business strategies and not enough receptor capacity for innovation in the production process, compared to many of their competitors in other countries.

As challenging as this snapshot of innovation today is, the real question is what is necessary for the future and how do we create it. The global economy is changing funda- mentally, driven by structural factors, by the global financial crisis and by the dynamic interaction between the two. In this new global dynamic, innovation becomes more important than ever to the future prosperity of Canada. Fareed Zakaria’s ”œthe rise of the rest” is altering where centres of technological advantage are being located and will begin to erode the present research advantage of indus- trial countries. As it does, the ”œbrand advantage” of existing research lead- ers will be impacted, in terms of attracting the best students and retaining the best researchers from around the world. To paraphrase Tom Friedman, this conflux of events appears akin to the ”œSputnik effect” of the late 1950s, where the risk of being a technology laggard propelled the US to make massive investments in science, education, infrastructure and networking.

So where might this reasoning take us? It points to the importance of innovation, and its interconnection with productivity, for the economic welfare and security of Canadians. It does not point to a ”œbusiness-as-usual” approach to innovation, nor does it suggest a narrow ”œchange perspective” based on tweaking existing programs and incentives. It does highlight the need for a broader public discussion and engagement about the structural dynamics inherent in the global mar- ketplace we inhabit today and what it will take to maintain competitiveness, strong growth and rising standards of living in the decades ahead.

This public dialogue, which needs to include business, should address the potential results of innovation and their benefitsfortheeconomyandsociety.In an era of fiscal restraint, there has to be a compelling narrative to justify new public investments when other areas are being constrained. A similar dialogue about the importance of greater private- sector investment in innovation is need- ed within the business sector in Canada. Canadian business leaders should step forward and demonstrate leadership in helping to stimulate and frame such a national dia- logue on this critical issue. It’s time to be more innova- tive about innovation throughout the Canadian economy.

In the realm of being inno- vative about innovation, we might target a portion of new gov- ernment R&D funding to purpose-driv- en research that helps governments, business and society solve specific, long- term challenges through world-class innovation. The oil sands, where yet-to- be-developed technologies have the potential to fundamentally redesign CO2 emissions, energy intensity, water usage and soil remediation, is a case in point. So too may be the manufacturing sector. One could envisage having Canada at the leading edge of aspects of next-gen- eration automobile research, turning our assembly and parts manufacturing capacity into an innovative auto cluster in Canada. Or smart-energy technolo- gies for existing energy sources such as coal-fired electrical generation and trans- mission systems, as well as alternative energy sources, creating a cluster of new Canadian businesses and jobs supplying energy companies around the world. This would be a logical extension of Canada’s position as a pre-eminent glob- al energy producer and exporter.

This underscores the need for new approaches to research partnerships. We need to consider new purpose-driven research partnerships with leading US research universities, building on our relative strengths and challenges, and launch more bilateral research collabora- tions such as the stem cell initiative. We need the willingness to do the same with leading research institutions in emerging technology centres such as India. There need to be stronger research collabora- tions between business and university researchers, with better receptor capacity in business for research and innovation, and a better culture of problem solving and commercialization in universities. There are a number of best practices around the world, in countries such as Sweden and Finland, and much we can learn and adopt.

With a stronger dollar than we have had for decades and aggressive competitors in Asia and elsewhere emerging in new markets and new products and new services, the incentive for new business thinking about competitiveness and the role of inno- vation is certainly all around us. More competition should spur more focus on innovation by business. Why does Canadian business lag the US and else- where in the adaptation of existing leading edge technologies embedded in machinery and equipment, particularly the application of information and communication technologies (ICT). A low value of the dollar, which serves to raise the purchase price of these largely imported technologies, is no longer a factor, nor is a high statu- tory corporate tax rate, which is now 12 percentage points lower than that of the United States. We need to re- examine our toolkit that supports busi- ness innovation.

With an industry structure that has relatively more small and medi- um-sized firms than the United States and a number of other industrialized countries, more collaborative pre-com- petitive research and development and more technology centres such as MaRS may be needed, provided there is a recep- tor capacity in firms and the research is solution oriented. Given the rapid obso- lescence of new technologies, the treat- ment of depreciation in Canada has evolved in lockstep with the speed of the ICT innovation cycle. The mainstay of Canada’s innovation support to business is tax based through the Scientific Research and Experimental Develop- ment tax incentive and, with a tax expenditure cost of $4 billion annually for only $16 billion in business-sector R&D spending, it is an open question whether as currently designed this is gen- erating the maximum innovation lever- age at the most effective cost.

And in all this, it is one thing to develop new technologies and processes, but it is quite another to commer- cialize them, to create new start-ups and spinoffs and clusters and jobs. Here a stronger focus on the customer in the innovation system is important; what do consumers want and what will they pay for. Finally, the crucial role of finance, particularly venture capital. Canada lags the US and a num- ber of other countries in the depth and sophistication and specialization of venture capital, to our detriment. We need focused venture-capital expertise to nurture clusters of focused technol- ogy innovation.

Going forward, we need to make the question ”œwhat would it take for Canada to build an inno- vative economy for the 21st century” part of our public narrative. Not just because the innovation deficit is a threat to our long-term competitiveness and living stan- dards, but also because we can and should be a world leader in innova- tion. Part of being more innovative is aspirational. We should aspire to be a nation of innovators. We should aim to develop world-class researchers and create world-class technology entrepreneurs and commercialize excellent Canadian research to create jobs and prosperity in Canada. If innovation is to drive the economy of the future, being average is just not good enough. We should rebrand Canada as technologically savvy, entrepreneurial and creative.