Ray Gracewood is chief commercial officer at Organigram Inc., a leading publicly traded, licensed producer of medicinal cannabis in Canada. He is a brand and marketing professional with more than 15 years of experience in the marketing space.

Articles by this author

Responsible branding and promotion of cannabis

Since Prime Minister Trudeau first committed to legalize and strictly regulate adult-use cannabis in 2015, the topic has become an animated national conversation. Many Canadians are at once curious and cautious. While some reports suggest …

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