Baruch Fischhoff is the Howard Heinz University Professor in the Departments of Social and Decision Sciences and Engineering and Public Policy at Carnegie Mellon University, where he heads the decision sciences major program. He is the co-author of Risk: A Very Short Introduction (Oxford University Press, 2011).  

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From the lab to the real world

Quirks are quotable. The popular media voraciously report on behavioural research described as showing how our decision-making can be buffeted by seemingly minor cues. We read how we can be unwittingly nudged to make choices …

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