{"id":293918,"date":"2016-07-13T19:14:23","date_gmt":"2016-07-13T23:14:23","guid":{"rendered":"https:\/\/policyoptions.irpp.org\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/"},"modified":"2025-08-28T15:28:30","modified_gmt":"2025-08-28T19:28:30","slug":"how-political-branding-is-changing-democracy-a-policy-options-podcast","status":"publish","type":"post","link":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/","title":{"rendered":"How political branding is <br> changing&nbsp;democracy"},"content":{"rendered":"<p>In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. Narratives come from the top and make their way down, driving the need for message consistency throughout the process. In his new book <a href=\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/13\/book-excerpt-brand-command-canadian-politics-and-democracy-in-the-age-of-message-control\/\"><em>Brand Command: Canadian Politics and Democracy in the Age of Message Control<\/em><\/a>, Alex Marland argues that the consequences of this shift go beyond the substance of political communications \u2014 they&#8217;re changing democratic participation itself. We caught up with Alex to talk about the \u201calarming developments\u201d he sees in Canadian democracy.<\/p>\n<p>To find out more about Alex Marland&#8217;s new book <em>Brand Command<\/em>, visit\u00a0<a href=\"https:\/\/bit.ly\/1TwaJAM\">https:\/\/bit.ly\/1TwaJAM<\/a><\/p>\n<p>To read an excerpt from\u00a0<em>Brand Command, <\/em>visit\u00a0<a href=\"https:\/\/bit.ly\/29DHf4i\">https:\/\/bit.ly\/29DHf4i<\/a><\/p>\n<p>Photo: Sean Kilpatrick \/ The Canadian Press<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. Narratives come from the top and make their way down, driving the need for message consistency throughout the process. In his new book Brand Command: [&hellip;]<\/p>\n","protected":false},"author":889,"featured_media":293916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","ep_exclude_from_search":false,"footnotes":""},"categories":[],"tags":[],"article-status":[],"irpp-category":[],"section":[],"irpp-tag":[],"class_list":["post-293918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How political branding is  changing&nbsp;democracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How political branding is  changing&nbsp;democracy\" \/>\n<meta property=\"og:description\" content=\"In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. Narratives come from the top and make their way down, driving the need for message consistency throughout the process. In his new book Brand Command: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Policy Options\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IRPP.org\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-13T23:14:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T19:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"brian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@irpp\" \/>\n<meta name=\"twitter:site\" content=\"@irpp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"brian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/\",\"url\":\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/\",\"name\":\"How political branding is changing&nbsp;democracy\",\"isPartOf\":{\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png\",\"datePublished\":\"2016-07-13T23:14:23+00:00\",\"dateModified\":\"2025-08-28T19:28:30+00:00\",\"author\":{\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/#\/schema\/person\/ef547e06379c238754b30ca3e8e47a53\"},\"breadcrumb\":{\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#primaryimage\",\"url\":\"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png\",\"contentUrl\":\"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png\",\"width\":2000,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/policyoptions.irpp.org\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How political branding is changing&nbsp;democracy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/#website\",\"url\":\"https:\/\/policyoptions.irpp.org\/fr\/\",\"name\":\"Policy Options\",\"description\":\"Institute for Research on Public Policy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/policyoptions.irpp.org\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/#\/schema\/person\/ef547e06379c238754b30ca3e8e47a53\",\"name\":\"brian\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/policyoptions.irpp.org\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0b9b3049d1a576f7e82f588a18a38f00e8c51fe4400711c6ac7e82233be3bdd1?s=96&d=https%3A%2F%2Fpolicyoptions.irpp.org%2Fwp-content%2Fthemes%2Fsimone-blog%2Fimages%2Fmysteryman.png&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0b9b3049d1a576f7e82f588a18a38f00e8c51fe4400711c6ac7e82233be3bdd1?s=96&d=https%3A%2F%2Fpolicyoptions.irpp.org%2Fwp-content%2Fthemes%2Fsimone-blog%2Fimages%2Fmysteryman.png&r=g\",\"caption\":\"brian\"},\"url\":\"https:\/\/policyoptions.irpp.org\/fr\/author\/brian\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How political branding is  changing&nbsp;democracy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/","og_locale":"fr_FR","og_type":"article","og_title":"How political branding is  changing&nbsp;democracy","og_description":"In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. Narratives come from the top and make their way down, driving the need for message consistency throughout the process. In his new book Brand Command: [&hellip;]","og_url":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/","og_site_name":"Policy Options","article_publisher":"https:\/\/www.facebook.com\/IRPP.org","article_published_time":"2016-07-13T23:14:23+00:00","article_modified_time":"2025-08-28T19:28:30+00:00","og_image":[{"width":2000,"height":700,"url":"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png","type":"image\/png"}],"author":"brian","twitter_card":"summary_large_image","twitter_creator":"@irpp","twitter_site":"@irpp","twitter_misc":{"Written by":"brian","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/","url":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/","name":"How political branding is changing&nbsp;democracy","isPartOf":{"@id":"https:\/\/policyoptions.irpp.org\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#primaryimage"},"image":{"@id":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#primaryimage"},"thumbnailUrl":"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png","datePublished":"2016-07-13T23:14:23+00:00","dateModified":"2025-08-28T19:28:30+00:00","author":{"@id":"https:\/\/policyoptions.irpp.org\/fr\/#\/schema\/person\/ef547e06379c238754b30ca3e8e47a53"},"breadcrumb":{"@id":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#primaryimage","url":"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png","contentUrl":"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png","width":2000,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/policyoptions.irpp.org\/fr\/"},{"@type":"ListItem","position":2,"name":"How political branding is changing&nbsp;democracy"}]},{"@type":"WebSite","@id":"https:\/\/policyoptions.irpp.org\/fr\/#website","url":"https:\/\/policyoptions.irpp.org\/fr\/","name":"Policy Options","description":"Institute for Research on Public Policy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/policyoptions.irpp.org\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/policyoptions.irpp.org\/fr\/#\/schema\/person\/ef547e06379c238754b30ca3e8e47a53","name":"brian","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/policyoptions.irpp.org\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0b9b3049d1a576f7e82f588a18a38f00e8c51fe4400711c6ac7e82233be3bdd1?s=96&d=https%3A%2F%2Fpolicyoptions.irpp.org%2Fwp-content%2Fthemes%2Fsimone-blog%2Fimages%2Fmysteryman.png&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b9b3049d1a576f7e82f588a18a38f00e8c51fe4400711c6ac7e82233be3bdd1?s=96&d=https%3A%2F%2Fpolicyoptions.irpp.org%2Fwp-content%2Fthemes%2Fsimone-blog%2Fimages%2Fmysteryman.png&r=g","caption":"brian"},"url":"https:\/\/policyoptions.irpp.org\/fr\/author\/brian\/"}]}},"_links":{"self":[{"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/posts\/293918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/users\/889"}],"replies":[{"embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/comments?post=293918"}],"version-history":[{"count":1,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/posts\/293918\/revisions"}],"predecessor-version":[{"id":295291,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/posts\/293918\/revisions\/295291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/media\/293916"}],"wp:attachment":[{"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/media?parent=293918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/categories?post=293918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/tags?post=293918"},{"taxonomy":"article-status","embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/article-status?post=293918"},{"taxonomy":"irpp-category","embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/irpp-category?post=293918"},{"taxonomy":"section","embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/section?post=293918"},{"taxonomy":"irpp-tag","embeddable":true,"href":"https:\/\/policyoptions.irpp.org\/fr\/wp-json\/wp\/v2\/irpp-tag?post=293918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}