{"id":293918,"date":"2016-07-13T19:14:23","date_gmt":"2016-07-13T23:14:23","guid":{"rendered":"https:\/\/policyoptions.irpp.org\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/"},"modified":"2025-08-28T15:28:30","modified_gmt":"2025-08-28T19:28:30","slug":"how-political-branding-is-changing-democracy-a-policy-options-podcast","status":"publish","type":"post","link":"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/","title":{"rendered":"How political branding is
changing democracy"},"content":{"rendered":"

In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. Narratives come from the top and make their way down, driving the need for message consistency throughout the process. In his new book Brand Command: Canadian Politics and Democracy in the Age of Message Control<\/em><\/a>, Alex Marland argues that the consequences of this shift go beyond the substance of political communications \u2014 they’re changing democratic participation itself. We caught up with Alex to talk about the \u201calarming developments\u201d he sees in Canadian democracy.<\/p>\n

To find out more about Alex Marland’s new book Brand Command<\/em>, visit\u00a0https:\/\/bit.ly\/1TwaJAM<\/a><\/p>\n

To read an excerpt from\u00a0Brand Command, <\/em>visit\u00a0https:\/\/bit.ly\/29DHf4i<\/a><\/p>\n

Photo: Sean Kilpatrick \/ The Canadian Press<\/p>\n","protected":false},"excerpt":{"rendered":"

In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. Narratives come from the top and make their way down, driving the need for message consistency throughout the process. In his new book Brand Command: […]<\/p>\n","protected":false},"author":889,"featured_media":293916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","ep_exclude_from_search":false,"footnotes":""},"categories":[],"tags":[],"article-status":[],"irpp-category":[],"section":[],"irpp-tag":[],"class_list":["post-293918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow political branding is changing democracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How political branding is changing democracy\" \/>\n<meta property=\"og:description\" content=\"In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. Narratives come from the top and make their way down, driving the need for message consistency throughout the process. In his new book Brand Command: […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/policyoptions.irpp.org\/fr\/2016\/07\/how-political-branding-is-changing-democracy-a-policy-options-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Policy Options\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IRPP.org\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-13T23:14:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T19:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/WordPress-Image-trudeau-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"brian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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