{"id":293794,"date":"2016-05-26T17:58:18","date_gmt":"2016-05-26T21:58:18","guid":{"rendered":"https:\/\/policyoptions.irpp.org\/2016\/05\/man-enough-masculinity-2015-federal-election\/"},"modified":"2025-08-28T15:27:55","modified_gmt":"2025-08-28T19:27:55","slug":"man-enough-masculinity-2015-federal-election","status":"publish","type":"post","link":"https:\/\/policyoptions.irpp.org\/fr\/2016\/05\/man-enough-masculinity-2015-federal-election\/","title":{"rendered":"Are you \u201cman enough\u201d? Masculinity in the 2015 federal election"},"content":{"rendered":"

Last week\u2019s Elbowgate fracas in the House of Commons was a study in political masculinity. Trudeau\u2019s\u00a0impulsive march across the floor<\/a>, and Mulcair\u2019s\u00a0aggressive response<\/a>, played into long-standing narratives about each leader\u2019s masculinity and their fitness for leadership.<\/p>\n

Prime Minister Justin Trudeau has introduced Canadians to a new form of masculinity in Canadian politics. A self-proclaimed feminist, Trudeau is as comfortable paddling down the Bow River in Calgary as he is marching in Vancouver\u2019s Pride Parade.<\/p>\n

Describing Justin Trudeau\u2019s brand of masculinity has become something of a national pastime. Throughout the 2015 Canadian federal election, political commentators described the Liberal leader as \u201cemotional<\/a>\u201d, \u201cboyish<\/a>\u201d, and \u201ccharismatic yet inexperienced<\/a>\u201d, but also \u201cself-assured<\/a>\u201d, \u201cquick-minded<\/a>\u201d, and \u201cearnest<\/a>\u201d.<\/p>\n

His hair, his looks, and his age all became a source for media fodder, a tool for potent political image making and, at times, a political liability for the Liberal leader.<\/p>\n

Not that the Liberals have been immune from playing the masculinity game. As Canada\u2019s twenty-third prime minister, Trudeau has received largely positive attention for posing provocatively in\u00a0Vogue magazine<\/em><\/a>, dressing as\u00a0Han Solo for Halloween<\/a>, and inviting the media to watch him\u00a0train at a boxing gym<\/a>\u00a0in New York City.<\/p>\n

At the same time, Trudeau\u2019s political opponents have attacked him for his gender presentation almost continually since his selection as Liberal party leader in 2013. The Conservative attack ads with tag lines like \u201cnice hair, though<\/a>\u201d and \u201che\u2019s in way over his head<\/a>\u201d were designed to make Trudeau the butt of a masculine joke.<\/p>\n

Crucially, these attacks made both implicit and explicit connections between Trudeau\u2019s masculinity and his fitness for government.<\/p>\n

As one senior member of the parliamentary press gallery put it, \u201cThere was an attempt by the Conservative Party to paint Justin Trudeau as somehow not masculine \u2014 that he wasn\u2019t \u2018man enough\u2019 to be prime minister.\u201d<\/p>\n

Competing narratives about masculinity have been a prominent feature of our recent politics. With Justin Trudeau\u2019s historic victory last October, perhaps new space has opened for a discussion about gender, leadership, and politics in Canada.<\/p>\n

My co-author,\u00a0Kyle Kirkup<\/a>, Assistant Professor at the University of Ottawa\u2019s Faculty of Law, and I set about studying masculinity and political campaigns following the 2015 federal election. We noticed how casually the Conservatives and NDP attacked Trudeau for his manliness, using it as a proxy for his ability to lead.<\/p>\n

We will be presenting this study for the first time next week at the annual meeting of the\u00a0Canadian Political Science Association<\/a>\u00a0in Calgary. In our study, we\u00a0conducted an extensive media scan, a series of interviews with Ottawa political consultants and members of the parliamentary press gallery, and\u00a0an analysis of campaign materials from the 2015 federal election.<\/p>\n

In building\u00a0upon\u00a0R.W. Connell\u2019s theory of hegemonic masculinity<\/a>\u00a0\u2013 which underscores\u00a0how dominant notions of what it means to be man are normalized over time \u2013 our study\u00a0developed a list of characteristics that are often associated with the ideal male politician.<\/p>\n

These \u201ctraditional\u201d attributes include aggression, competitiveness, confidence, strength, and stoicism.<\/p>\n

Ian Capstick, Founding Partner and Creative Director of MediaStyle, described the idealized male politician to us as:<\/p>\n

\u201cClean-shaven; above 6 feet; mildly muscular, not overly muscular; and has a friendly, generalized, generic disposition. That is your ideal politician \u2014 who you want to run. The vast majority of any honest political tacticians will tell you that. Hopefully, university educated; clean, straight teeth; hopefully with a wife, 1.5 children, and a dog.\u201d<\/p><\/blockquote>\n

While a limited number of men are able to embody this ideal version of masculinity, it is the standard against which all others \u2014 including women and less masculine men \u2014 are judged.<\/p>\n

On the other end of the spectrum, men who fail to live up to this idealized masculinity become associated with stereotypically feminine traits or a form of\u00a0subordinate masculinity.<\/p>\n

This type of masculinity is usually associated with traits such as indecision, passiveness, weakness, emotiveness (excepting anger and aggressiveness), and terms of emasculation \u2014 being young, boyish, or immature.<\/p>\n

In our study, we looked at 756 editorials and opinion pieces published in the ten highest circulating Canadian English-language newspapers during the 2015 federal election. We scanned the articles for uses of traditional and subordinate terms to describe Stephen Harper, Thomas Mulcair, and Justin Trudeau.<\/p>\n

What we found was striking.<\/p>\n

While political commentators and editorial boards most commonly described Stephen Harper and Thomas Mulcair using terms affiliated with traditional masculinity, Justin Trudeau was overwhelming cited for his non-normative gender presentation.<\/p>\n

\"Masculinity<\/a><\/p>\n

In our sample, we found that terms related to traditional masculinity were, in aggregate, more frequently used to describe Mulcair (38%) and Harper (36%), than to describe Liberal leader Justin Trudeau (26%).<\/p>\n

Harper was most frequently described as \u201cstrong\u201d, \u201cmuscular\u201d, and \u201ctough\u201d, while Mulcair was most frequently described as \u201cangry\u201d or \u201caggressive\u201d. Trudeau was described as \u201cconfident\u201d and \u201cself-assured\u201d, but these terms appeared in the context of articles about his debate performance and were usually discussed as an unexpected trait in the leader.<\/p>\n

In contrast, we observed that 79% of subordinate masculine terms in our sample were used to describe Trudeau, while Stephen Harper (8%) and Thomas Mulcair (13%) received significantly fewer such references.<\/p>\n

Trudeau was largely described using emasculating and emotive terms. While some of these descriptors were positive \u2014 Trudeau was frequently described as \u201cpassionate\u201d about the issues \u2014 they also undermined his position as the leader of a major Canadian party.<\/p>\n

So, how did each leader present his masculinity to the Canadian electorate?<\/p>\n

Stephen Harper projected a mix of 1950s suburban dad and the stereotypical tough guy. Described by political commentators variously as \u201ctough\u201d on crime, terrorism, Russia, and the economy, pundits found Harper\u2019s approach to politics to be \u201cstrident\u201d and \u201cconsistently strong.\u201d<\/p>\n

At the same time, John Ibbitson described Harper in his\u00a02015 book on the former prime minister<\/a>\u00a0as \u201cthe ordinary guy, the family man who gets his coffee at Tim Horton\u2019s (or would, if he drank coffee) and his hamburgers at Harvey\u2019s. A hockey dad.\u201d<\/p>\n

In an interview for our study, Susan Delacourt echoed this characterization of Harper as a family man \u2014 a key aspect of the idealized masculine politician. As she described his masculine persona: \u201cHarper was very much the 1950s dad.\u201d<\/p>\n

Harper\u2019s persona brought together a traditional form of masculinity with a set of policies on the military, the Arctic, and a Conservative narrative of Canadian history to form a coherent political package.<\/p>\n

The relationship between Mulcair and aggressiveness is marked. Frequently described as \u201cAngry Tom\u201d in the Canadian media, Mulcair\u2019s assertiveness and temper were portrayed as both as an asset during Question Period in the House of Commons, but also a liability for his likability as a national leader.<\/p>\n

Fearing for his likeability, the NDP sought to shift Mulcair\u2019s persona away from aggressiveness and towards a softer, grandfatherly demeanour.<\/p>\n

The strategy backfired, according to Justin Ling, political reporter for\u00a0Vice Canada<\/em>:<\/p>\n

\u201cThey forced Tom Mulcair into this role that he was very uncomfortable in \u2014 being this smiling, happy, suburban dad. It just didn’t play well. He is a passionate guy, a guy that sometimes gets angry, and to force him to pretend that he is this smiling, happy, friendly, \u2018neighborino\u2019. It doesn\u2019t work. It made him look creepy, it made him look disingenuous, it made him look fake. And people picked up on that.\u201d<\/p><\/blockquote>\n

An authentic gender presentation is therefore an important feature of traditional\u00a0masculinity. By recasting Mulcair\u2019s masculinity in an inauthentic way, the NDP contributed to a growing unease among the Canadian voting public with Mulcair and his leadership.<\/p>\n

Finally, the Liberals countered the attacks on Justin Trudeau’s masculinity by underscoring their leader’s masculine strengths. As Elise Maiolino<\/a> argues, his famous 2013 boxing match against Conservative Senator Patrick Brazeau is an early and prime example of image-making designed to \u201crecuperate\u201d Trudeau\u2019s masculinity. She goes on to argue that Trudeau\u2019s win against Brazeau enabled a \u201cshift from precarious masculinity to an earned hegemonic masculinity\u201d for the Liberal leader.<\/p>\n

This shift would prove impermanent, as our study demonstrates, and something the Trudeau campaign had to address in its own advertising throughout the 2015 election. The images they created \u2014 Trudeau paddling down the Bow River, climbing the Grouse Grind, walking up an escalator, training in a boxing ring \u2014 came to define the future prime minister as a confident and self-assured leader.<\/p>\n

Some political observers may be inclined to conclude that Justin Trudeau\u2019s victory in the 2015 election signals the beginning of a new era in the history of\u00a0masculinity and Canadian politics. At the very least, it suggests that hewing to forms of traditional\u00a0masculinity is not the only path to victory in Canadian politics.<\/p>\n

Indeed, our study provides preliminary support for this proposition \u2014 while Justin Trudeau\u2019s opponents, along with the Canadian news media, tended to associate him with notions of subordinate masculinity, he led the Liberal party to a historic majority government during the 42nd<\/sup>\u00a0federal election.<\/p>\n

While we welcome the emergence of a new political landscape, one where leaders have an opportunity to flourish, regardless of their gender, sexuality, race, or class position, only time and further research will tell whether we are in the midst of a watershed moment in the history of gender and Canadian politics.<\/p>\n

Photo: Canadian Press \/\u00a0Jonathan Hayward<\/p>\n

 <\/p>\n

\n

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Last week\u2019s Elbowgate fracas in the House of Commons was a study in political masculinity. Trudeau\u2019s\u00a0impulsive march across the floor, and Mulcair\u2019s\u00a0aggressive response, played into long-standing narratives about each leader\u2019s masculinity and their fitness for leadership. Prime Minister Justin Trudeau has introduced Canadians to a new form of masculinity in Canadian politics. A self-proclaimed feminist, […]<\/p>\n","protected":false},"author":913,"featured_media":293792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","ep_exclude_from_search":false,"footnotes":""},"categories":[],"tags":[],"article-status":[],"irpp-category":[],"section":[],"irpp-tag":[],"class_list":["post-293794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAre you \u201cman enough\u201d? 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