{"id":292619,"date":"2015-12-15T21:26:33","date_gmt":"2015-12-16T02:26:33","guid":{"rendered":"https:\/\/policyoptions.irpp.org\/2015\/12\/how-non-profits-can-better-communicate-their-messages-to-traditional-and-new-media\/"},"modified":"2025-08-28T15:24:11","modified_gmt":"2025-08-28T19:24:11","slug":"how-non-profits-can-better-communicate-their-messages-to-traditional-and-new-media","status":"publish","type":"post","link":"https:\/\/policyoptions.irpp.org\/fr\/2015\/12\/how-non-profits-can-better-communicate-their-messages-to-traditional-and-new-media\/","title":{"rendered":"How non-profits can better communicate their messages to traditional and new media"},"content":{"rendered":"<p>Being published in the mainstream media is a great way for non-profit organizations to educate the public and to influence politicians and policy makers -but it\u2019s not always easy to grab the attention of journalists. And should non-profits spend their time and limited resources targeting traditional media outlets or create their own media channels through new and social media tools?<\/p>\n<p>Ed Walz, Vice President for First Focus Campaign for Children spoke with Managing Editor of Evidence Network, Kathleen O\u2019Grady in Washington, D.C. about the ways organizations can get their message more widely distributed in both traditional and new media.<\/p>\n<p>campaignforchildren.org\/<br \/>\nwww.evidencenetwork.ca<\/p>\n<p>Interview produced by M\u00e9lanie Meloche-Holubowski, journalist intern at EvidenceNetwork.ca, and journalist with Radio-Canada.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/bNhbtIAkczs\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/&lt;a href=&quot;https:\/\/www.shutterstock.com\/gallery-2274185p1.html?cr=00&amp;pl=edit-00&quot;&gt;d8nn&lt;\/a&gt; \/ &lt;a href=&quot;https:\/\/www.shutterstock.com\/editorial?cr=00&amp;pl=edit-00&quot;&gt;Shutterstock.com&lt;\/a&gt;\">Photo<\/a>:\u00a0d8nn \/ Shutterstock.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being published in the mainstream media is a great way for non-profit organizations to educate the public and to influence politicians and policy makers -but it\u2019s not always easy to grab the attention of journalists. And should non-profits spend their time and limited resources targeting traditional media outlets or create their own media channels through [&hellip;]<\/p>\n","protected":false},"author":913,"featured_media":292617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","ep_exclude_from_search":false,"footnotes":""},"categories":[],"tags":[],"article-status":[],"irpp-category":[],"section":[],"irpp-tag":[],"class_list":["post-292619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How non-profits can better communicate their messages to traditional and new media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policyoptions.irpp.org\/fr\/2015\/12\/how-non-profits-can-better-communicate-their-messages-to-traditional-and-new-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How non-profits can better communicate their messages to traditional and new media\" \/>\n<meta property=\"og:description\" content=\"Being published in the mainstream media is a great way for non-profit organizations to educate the public and to influence politicians and policy makers -but it\u2019s not always easy to grab the attention of journalists. And should non-profits spend their time and limited resources targeting traditional media outlets or create their own media channels through [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/policyoptions.irpp.org\/fr\/2015\/12\/how-non-profits-can-better-communicate-their-messages-to-traditional-and-new-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Policy Options\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IRPP.org\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-16T02:26:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T19:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/phoness-1920x672.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" 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