{"id":264738,"date":"2017-01-31T11:30:09","date_gmt":"2017-01-31T16:30:09","guid":{"rendered":"https:\/\/policyoptions.irpp.org\/issues\/unfetter-tax-code-to-support-quality-journalism\/"},"modified":"2025-10-07T21:26:57","modified_gmt":"2025-10-08T01:26:57","slug":"unfetter-tax-code-to-support-quality-journalism","status":"publish","type":"issues","link":"https:\/\/policyoptions.irpp.org\/fr\/2017\/01\/unfetter-tax-code-to-support-quality-journalism\/","title":{"rendered":"Unfetter tax code to support quality journalism"},"content":{"rendered":"<p>Wither Canadian media?<\/p>\n<p>Well, if there are any copy editors still working, the first thing they would do upon reading that lead is question whether we mean \u201cwhither Canadian media?\u201d The answer is that we mean both.<\/p>\n<p>First, the withering. Hard as it will be to witness, our so-called legacy media are in for even more turmoil in 2017. This could well be the year that Postmedia goes belly up, leaving more than 150 newspapers, including 44 of Canada\u2019s remaining 100 dailies, to be bought for cheap by local interests. That would actually be a good outcome for journalism, the best chance we have that whichever local newspapers endure might truly serve their communities.<\/p>\n<p>Of course, there are no guarantees that local ownership equates to better product (Halifax <em>Chronicle-Herald<\/em> anyone?) But the conglomerate ownership of Canada\u2019s newspapers needs to end regardless and a lot of newspapers won\u2019t survive, no matter who owns them. It won\u2019t be pretty, but it\u2019s long overdue.<\/p>\n<p>As such, we can only hope that the federal government\u2019s response to the challenges of the news media doesn\u2019t buckle to the lobbying of legacy papers who say they need more favours from Ottawa to survive.<\/p>\n<p>The government needs to look forward, not backward, and propose policies and funding to help create a self-sustaining and diverse media ecosystem, and incentivize innovation that favours local markets that are increasingly starved of decent journalism.<\/p>\n<p>Whither Canadian media?<\/p>\n<p>If experience abroad is any guide, digital will rule, and even those outlets that maintain a print product will only succeed with a smart digital strategy. In the event the federal government adopts some version of the <a href=\"https:\/\/shatteredmirror.ca\/\">Public Policy Forum\u2019s recommendation<\/a> to create a Future of Journalism &amp; Democracy Fund, it should aim to spark the blooming of a thousand digital media startups. Well, okay, maybe 20 or so. Each should attempt to bring unique editorial viewpoints and funding models that help transition Canada\u2019s moribund media market into a seedbed for the future of media worldwide.<\/p>\n<p>The future of media worldwide? Why not? Canada is hardly beating the band when it comes to media technology per se. We already lag badly in adjusting to the digital age \u2013 <a href=\"https:\/\/www.theglobeandmail.com\/technology\/canada-a-laggard-as-worlds-firms-wake-up-to-digital-disruption-survey\/article32244581\/\">a Dell survey last year<\/a> placed Canada 13th out of 16 developed countries on its \u201cdigital transformation index.\u201d But just because we\u2019ve been slow to adjust to where and how people get their news and analysis doesn\u2019t mean we can\u2019t be innovators when it comes to modelling a new way of doing journalism itself.<\/p>\n<p>The Internet\u2019s disruption of legacy media notwithstanding, we sense a period of relative stability in the digital sphere. Unlike when the bottom fell out of the American media landscape in the late 2000s, we know that Facebook will triumph over MySpace, that Google will obliterate Yahoo\u2019s search engine. As the tech decks clear, we see an opening for Canada to lead a media revolution in terms of journalism practice.<\/p>\n<p>Why not be the leader the world so badly needs right now by creating new models of journalism that elevate democratic discourse instead of degrading it, and usher in a new world order of public-interest, solution-based, citizen-centric journalism? In a world of fake news and hacked elections, the restoration of high purpose to the pursuit of journalism could be as radical and uniquely Canadian a contribution to world affairs in this age as peacekeeping was more than half a century ago. Why couldn\u2019t Canada become the jurisdiction that, journalistically, figures out what reconciliation with Indigenous people really looks like and champions pluralism, diversity, transparency, social innovation, good governance, and bold solutions to our most intractable social, economic and environmental problems and, by extension, the world\u2019s?<\/p>\n<p>It\u2019s hard to know where the federal government stands on all of this just yet, but Finance Minister Bill Morneau\u2019s 2017 budget might give us a hint. Will recommendations from the Public Policy Forum\u2019s study, M\u00e9lanie Joly\u2019s <a href=\"https:\/\/www.canada.ca\/en\/services\/culture\/consultations.html\">Canadian content review<\/a> or the <a href=\"https:\/\/www.parl.gc.ca\/Committees\/en\/CHPC\/StudyActivity?studyActivityId=8800976\">Commons Heritage committee<\/a> actually create budget line items for media under the rubric of \u201cinnovation?\u201d What does a \u201cmoonshot challenge\u201d look like in a country whose media landscape already looks like a moonscape?<\/p>\n<p>And where is civil society? Will the Liberals unfetter the tax code to allow foundations and charitable organizations to flow money to journalism, as has long been the case in the US and elsewhere?<\/p>\n<p>While not specifically aimed at the issue of \u201cphilanthrojournalism\u201d \u2013 an unfortunate moniker if ever there was one \u2013 the Canadian Revenue Agency (CRA) is in the process of \u201cmodernizing the rules\u201d governing charities, including \u201cclarifying the rules governing political activities.\u201d One of the reasons there is no equivalent to the Knight Foundation or Nieman Foundation or Pew Research Centre in Canada is that journalism, and support for journalism, is considered to be political activity that is offside of <a href=\"https:\/\/www.cra-arc.gc.ca\/chrts-gvng\/chrts\/plcy\/cps\/cps-022-eng.html\">CRA rules<\/a>.<\/p>\n<p>Again, we don\u2019t imagine for a minute that easing restrictions on funding public-interest journalism will turn on a gusher of money in Canada. Our foundations come nowhere near close to matching the asset bases of America\u2019s, and charitable contributions aren\u2019t going to come even close to replacing the $700 million in annual classifieds revenue lost to Craigslist and Kijiji. Nonetheless, this is something the Liberals should get liberal about \u2014 a bit of juice to be squeezed from what should be low-hanging fruit when it comes to policy change.<\/p>\n<p>It is urgent and necessary that the CRA\u2019s consultation on charities\u2019 political activities take the full measure of journalism\u2019s contribution to the proper functioning of Canada\u2019s democracy and the promotion of diversity plurality in a way that includes all voices in our country. Reforms to the <em>Income Tax Act<\/em> should encourage diversity of voices in a country whose dangerous concentration of media ownership has failed Canadian journalism and, by extension, the country as a whole.<\/p>\n<p>Canadians need more, not fewer tools to make sense of their lives. Government can and should play a role, and intelligent and responsive reforms to our taxation system can play a very big part in seeding ecosystem growth in one of the most important industries in our country.<\/p>\n<p>The bottom line is that, one way or another, if Canadians want good journalism, they have to be prepared to pay for it.<\/p>\n<p><strong>This article is part of the special feature\u00a0<a href=\"https:\/\/policyoptions.irpp.org\/magazines\/january-2017\/the-future-of-canadian-journalism\/\">The Future of Canadian Journalism<\/a>.<\/strong><\/p>\n<p><span class=\"image-caption\">Photo:<em>\u00a0 <\/em>Shutterstock.com<\/span><\/p>\n<hr \/>\n<p><em>Do you have something to say about the article you just read? Be part of the\u00a0<\/em>Policy Options<em>\u00a0discussion, and send in your own submission.\u00a0Here is a\u00a0<\/em><a href=\"https:\/\/policyoptions.irpp.org\/article-submission\/\"><em>link<\/em><\/a><em>\u00a0on how to do it. <\/em><em>|\u00a0Souhaitez-vous r\u00e9agir \u00e0 cet article ? <\/em><em>Joignez-vous aux d\u00e9bats d\u2019<\/em>Options politiques\u00a0<em>et soumettez-nous votre texte en suivant ces\u00a0<\/em><a href=\"https:\/\/policyoptions.irpp.org\/fr\/article-submission\/\"><em>directives<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wither Canadian media? Well, if there are any copy editors still working, the first thing they would do upon reading that lead is question whether we mean \u201cwhither Canadian media?\u201d The answer is that we mean both. First, the withering. Hard as it will be to witness, our so-called legacy media are in for even [&hellip;]<\/p>\n","protected":false},"featured_media":252525,"template":"","meta":{"_acf_changed":false,"content-type":"","ep_exclude_from_search":false,"apple_news_api_created_at":"2025-08-30T05:48:27Z","apple_news_api_id":"46f9514a-d8b2-451e-ad0c-9358cf8f30a4","apple_news_api_modified_at":"2025-08-30T05:48:27Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ARvlRStiyRR6tDJNYz48wpA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[9362,9385,9358,9372],"tags":[8577,8413],"article-status":[],"irpp-category":[4245,4295,4320],"section":[],"irpp-tag":[7136],"class_list":["post-264738","issues","type-issues","status-publish","has-post-thumbnail","hentry","category-economie","category-medias-et-culture","category-politique","category-recent-stories-fr","tag-taxation-fr","tag-journalism-fr","irpp-category-economie","irpp-category-politique","irpp-category-politique-fiscale","irpp-tag-medias-et-culture"],"acf":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unfetter tax code to support quality journalism<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policyoptions.irpp.org\/fr\/2017\/01\/unfetter-tax-code-to-support-quality-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unfetter tax code to support quality journalism\" \/>\n<meta property=\"og:description\" content=\"Wither Canadian media? 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