{"version":"1.0","provider_name":"Policy Options","provider_url":"https:\/\/policyoptions.irpp.org\/fr\/","title":"\u00catre vert : et si c\u2019\u00e9tait rentable ?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9ugnsQKHT2\"><a href=\"https:\/\/policyoptions.irpp.org\/fr\/2019\/01\/etre-vert-et-si-cetait-rentable\/\">\u00catre vert : et si c\u2019\u00e9tait rentable ?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/policyoptions.irpp.org\/fr\/2019\/01\/etre-vert-et-si-cetait-rentable\/embed\/#?secret=9ugnsQKHT2\" width=\"600\" height=\"338\" title=\"&#8220;\u00catre vert : et si c\u2019\u00e9tait rentable ?&#8221; &#8212; Policy Options\" data-secret=\"9ugnsQKHT2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/policyoptions.irpp.org\/wp-content\/uploads\/2025\/08\/lanoie-1.jpg","thumbnail_width":2000,"thumbnail_height":700,"description":"C\u2019est la question \u00e0 laquelle mon coll\u00e8gue Stefan Ambec et moi tentions de r\u00e9pondre en novembre 2008 dans un article publi\u00e9 dans la revue Academy of Management Perspectives et intitul\u00e9 \u00ab Does It Pay to Be Green? A Systematic Overview \u00bb. Notre article remettait en question la perception dominante \u00e0 l\u2019\u00e9poque voulant que la protection [&hellip;]"}